Sense of security in sales: what can you do to make customers trust your brand?/ why is this a key issue for your customers?

At the outset, it is worth mentioning that a sense of security is different for each person, and it becomes more important as the price increases in a transaction. If your services are expensive, the sense of security will be a key issue influencing the decision on whether to use your services.

Explore the 4 elements that will make your brand trustworthy:

Modern design

The look and feel of your website are key. A website in online sales is the equivalent of a sales rep. A modern, structured, intuitive and visually understandable site will encourage your customers to browse your content much longer than an outdated design that doesn’t encourage scrolling.

Blog

To most, it seems that the main idea of a blog on websites is to increase reach in search results. Nothing could be further from the truth. A blog is all about sharing and gaining new knowledge, as well as building an image. If our audience finds articles worthy of interest and notices that our posts have value – we will gain what we care about most: trust.

Consistency

A consistent message is a sign of professionalism. It is an essential element due to the high level of distraction of the modern Internet user. We are overloaded with adverts, some of which we remember and some of which we completely forget.

Note that there are companies that are recognizable by a single graphic without a name.

• a yellow letter “m” on a red background, you already know it’s MC Donald
• Apple, you immediately think of Apple.

That’s what brand consistency is.

Transparency

It’s not about revealing all the ins and outs of your brand’s success. It’s enough to ensure that your every audience is presented in an accessible way:

• basic information about your company
• your terms of service and privacy policy
• your company’s team

If you take care of all of the above, you can be sure that people will view your company as safe and trustworthy.